Heat of the Day by Freddy Paske
Freddy Paske has been producing and selling artwork throughout his time in the Army and in spring 2015 he decided to wade into the unknown and make an enjoyable hobby his future career.
"The Army was a fantastic platform from which to launch from," he explains. "I have been able to witness a diverse spectrum of subject matters, mostly unobtainable to the every day artist. This along with the support of the Army Arts Society and resident Light Dragoon artist Lynne Moore, has allowed me to create and display work with a story," he adds.
After winning the Serving Artist’s Award in 2013 and subsequently having a sell-out exhibition alongside Lynne Moor in 2014, Freddy says it was time to turn a professional eye to the art world.
Animals in Motion, which will be held at 50 Brook Street in London on 10th June, 24th June, 14th July, 28th July is his first exhibition since leaving the Army and represents a collection of his most recent work alongside fellow artists who Freddy now represents.
"Exposure is a new artist’s biggest hurdle, he says. "To tackle this, I have had to apply an entrepreneurial mind-set in both producing and selling art.
"This has involved a structured marketing campaign alongside the launch of an art consultancy company called Fugee Art. The company represents a number of artists by displaying their artwork - as well as my own - in non-gallery venues and has had the valued mentoring of Heropreneurs mentee and founder Peter Mountford", he adds.
Freddy's most recent venture is a yearlong project to raise awareness and funding for anti-poaching teams around the world. For this he has teamed up with fellow Heropreneurs member and professional photographer Dave Mackay.
"The project will see us both working with a number of anti-poaching teams in the African continent, documenting the work of individuals through our respective mediums," he explains.
"The year will culminate with an exhibition alongside a number of talks and the production of a book to raise much needed funding for the teams.
"Being a member of Heroprenuers and attending the various monthly gatherings has and will help us succeed in this goal, it's an invaluable asset to have".
See more of Freddy's work and get info on his latest exhibition at www.freddypaske.com
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