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Wed, 21 Sept



Brand Strategy Workshop

In this one-day training course, brand-building expert Andy Pemberton will give you the tools to analyse and focus your offer.

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Brand Strategy Workshop
Brand Strategy Workshop

Time & Location

21 Sept 2022, 11:00 – 13:00



About the Event

We all know that unless you can quickly convince your customer what you offer is unique and of real value, your business will struggle to get off the ground. But with clear and distinct positioning, your expertise will be obvious, your offer will be irresistible, and your business will thrive.

In this one-day training course, brand-building expert Andy Pemberton will give you the tools to analyse your clients, customers, competitors, services and sectors and then help focus your offer with laser-like precision.

Attendees will workshop their brand identity and value proposition in group exercises and break-out rooms. The process is fast, fun and proven to position your business to its best advantage.

At the end of the process attendees will have a rock-solid positioning statement, a clear view on their customers and an irresistible value proposition to take to market. With this fast track workshop, this pivotal work really can be done in a day.

This course is for…

Anyone running an SME or start-up who wants to build their brand strategy and understand how to position their product or service to show it to the world

Anyone looking for outsider perspective and focused guidance to fast-track their strategy development

Tutor profiles

Andy Pemberton is an award-winning writer and editor in both London and New York; he is the editorial director on the Lombard Odier account for Y&R and director of his own agency, Furthr. Andy is a sought-after trainer, running international workshops on data visualisation and writing for business for Guardian Masterclasses, the European commission, E-consultancy and the Home Office.

Course Content

  • Why new customers are so important
  • How to identify your key customer
  • Understand the Why, How and What of what you do, so that everyone else does too
  • How to make your brand distinct
  • How to harness contrast, values, innovation, personality and limitations to stand out
  • The four visual elements that express your brand position
  • Three core emotions in commerce: safety, excitement and superiority
  • After-course review of positioning statement


  • Brand Strategy Workshop

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