Product of the Year 2025

The Product of the Year award recognises the best innovative products emerging from the military business community. The product can be from any sector but must exemplify excellence in both quality and innovation.

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Nominations for 2025 are now closed.

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Entry Criteria

• Military Affiliation: Nominees must be veterans, reservists, or serving members of the UK Armed Forces, or military spouses, partners, or young people from a UK military family.

• Sector and time-in-market: The product can have been in circulation for any length of time and be from any sector.

• Location: The business must be financially based in the UK, but the product can be produced or sold internationally. 

• Mission Alignment: The business should demonstrate a commitment to innovation, sustainability, and contributing positively to society.

• Availability: Should the nominee win the Award, they must be able to attend the Heropreneurs Awards on the 3 November in London.